16 June 2010 Microimage mobile media a leader in innovative mobile media products unveiled mStudio SaaS it’s flagship radio automation software at the BroadcastAsia 2010. Broadcast Asia is the region’s most comprehensive event covering digital multimedia & entertainment technology. This is the 15th edition of the event where it attracts 16,000+ world renowned solution providers, broadcasters, production / post production companies, film & motion picture production companies, animation studios, content providers and developers.
Microimage redesigned it’s flagship radio software to suite cloud platform based delivery and unveiled the product at this prestigious event. mStudio radio software suite can facilitate Free to Air, DAB, Satellite, IP or Mobile broadcast. It includes modules for studio broadcast automation console (mConsole), comprehensive rule based music scheduling (mCollector), Sales and client management (mBilling), Advance commercial traffic management (mTraffic), Workflow based news room operations (mNews) and Module for business intelligence and reporting (mInfocenter). “We are very excited to unveil our advance music scheduling application on the cloud. This is our first step towards moving the entire suite to run from a cloud infrastructure.” said Harsha Purasinghe CEO of Microimage. “With our latest offering any small to medium size player anywhere in the world can sign up and use our advance radio software apps on a cloud infrastructure”, Mr. Purasinghe further stated. Microimage mStudio Radio Software suite is the market leader in Sri Lanka for radio automation software. Some of the key clients of mStudio radio software include SLBC (Sri Lanka Broadcasting Corporation), ABC Radio Networks and MBC Radio Networks. mStudio is also been used by many startup radio stations, ip radio broadcasters and even mobile music services.
Apart from unveiling mStudio SaaS radio software, other key solutions showcased include video/tv play out automation, Advert Insertion solutions and other custom service offerings. Microimage continuously innovate in mobile media space since venturing into mobile, media and convergence space back in 2003. Microimage mobile media has won many local, regional awards and have gained global recognition at key mobile and ICT industry events. Microimage mobile media is the recipient of APICTA runners up award, GSM Asia Innovation Award, National BCS Award, National Science and Technology award for it’s flagship mobile media products in the past.