Microimage mStudio SaaS – Radio Software as a Service unveiled at BroadcastAsia 2010

mStudio SaaS Radio Software as a Service unveiled at BroadcastAsia 2010

16 June 2010 Microimage mobile media a leader in innovative mobile media products unveiled mStudio SaaS its flagship radio automation software at the BroadcastAsia 2010. Broadcast Asia is the region’s most comprehensive event covering digital multimedia & entertainment technology. This is the 15th edition of the event which attracts 16,000+ world-renowned solution providers, broadcasters, production/post-production companies, film & motion picture production companies, animation studios, content providers and developers.

Microimage redesigned its flagship radio software to suit cloud platform-based delivery and unveiled the product at this prestigious event. mStudio radio software suite can facilitate Free-to-Air, DAB, Satellite, IP or Mobile broadcast. It includes modules for studio broadcast automation console (mConsole), comprehensive rule-based music scheduling (mCollector), Sales and client management (mBilling), Advanced commercial traffic management (mTraffic), Workflow based newsroom operations (mNews) and Module for business intelligence and reporting (mInfocenter). “We are very excited to unveil our advance music scheduling application on the cloud.  This is our first step towards moving the entire suite to run from a cloud infrastructure.” said Harsha Purasinghe CEO of Microimage. “With our latest offering any small to medium size player anywhere in the world can sign up and use our advance radio software apps on a cloud infrastructure”, Mr. Purasinghe further stated. Microimage mStudio Radio Software suite is the market leader in Sri Lanka for radio automation software. Some of the key clients of mStudio radio software include SLBC (Sri Lanka Broadcasting Corporation), ABC Radio Networks and MBC Radio Networks. mStudio is also been used by many startup radio stations, IP radio broadcasters and even mobile music services.

Apart from unveiling mStudio SaaS radio software, other key solutions showcased include video/TV play-out automation, Advert Insertion solutions and other custom service offerings. Microimage continuously innovated in mobile media space since venturing into mobile, media and convergence space back in 2003. Microimage mobile media has won many local, and regional awards and has gained global recognition at key mobile and ICT industry events. Microimage Mobile Media has been the recipient of the APICTA Runners-up award, the GSM Asia Innovation Award, the National BCS Award, National Science and Technology Award for its flagship mobile media products in the past.

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