June 2009 – Microimage Mobile Media, Sri Lanka’s pioneering and only broadcast automation software solutions provider, will feature its award-winning products at the upcoming broadcast Asia 2009 in Singapore this month. This will be the 1st time a Sri Lankan company features its products in the broadcast automation space.

Broadcast Asia is the region’s most comprehensive event, covering digital multimedia & entertainment technology. This is the 14th edition of the event, which attracts 16,000+ world-renowned solution providers, broadcasters, production/post-production companies, film & motion picture production companies, animation studios, content providers and developers.

Microimage ventured into broadcast automation products back in 2004 with a comprehensive radio automation solution that now boasts a range of products in this space. Microimage will feature its innovative award-winning broadcast automation products, which include Solutions for Radio automation, Video Playout /Automation solutions for TV/Cable-TV/digital signage providers, Ad-insertion solutions, Customized multi-layer graphics & animation solutions, Live 3G Participation TV consoles and interactive mobile applications.

“We are very excited to participate for the 1st time in this prestigious event,” said Harsha Purasinghe, CEO of Microimage Mobile Media. “This will enable us to venture out to the region and also to gain more visibility to our broadcast automation products”.

Microimage Mobile Media is the leader in providing comprehensive radio automation solutions for leading broadcasters in the country. The company ventured into digital video playout and convergence applications last year by developing the product vStation. All Microimage broadcast automation products have won awards, which include the BCS Best Quality Overall Award in 2004 for mStudio, BCS Best Quality Overall Award in 2008 for vStation and also runners-up at the Asia Pacific ICT Awards for vStation in Jakarta, Indonesia last year.