Dialog TV Partners Microimage Mobile Media for AD Insertion Platform

Dialog TV Partners Microimage Mobile Media for AD Insertion Platform

18 June, 2009 (BroadcastAsia 2009, Singapore Expo, Singapore) – “Microimage Mobile Media, Sri Lanka’s pioneering broadcast automation software provider signed a contract with Dialog TV, a subsidiary of Dialog Telekom, for Microimage’s vStation – AF Advert insertion platform.”

Dialog TV, Sri Lanka’s leading Direct-to-Home (DTH) service provider, is partnering with Microimage Mobile Media for its latest vStation – AF Advert insertion platform. vStation AF is part of Microimage’s award-winning Video Broadcast Suite consisting of three core solutions;vStation VF (Video/TV Automation Solution), vStation LF (3G / Broadband participation TV solution) and vStation AF (Ad-insertion solution).

The agreements were signed by Mr. Nushad Perera, Chief Executive Officer of Dialog TV, and Mr. Harsha Purasinghe, Chief Executive Officer of Microimage, at BroadcastAsia 2009 in Singapore. Microimage is featuring its range of media and entertainment products at this regional broadcast solutions exhibition.

Microimage vStation AF is a full-featured Advert Insertion Solution. It gives broadcasters the ability to insert local commercials and replace existing adverts on a selected DTH channel. This platform can be deployed with any DTH, Cable or IPTV broadcaster looking to generate revenue from local advert insertion. vStation AF platform is bundled with a complete set of modules covering an innovative video console, commercial traffic scheduling, billing, content ingest and management information. Apart from the advert insertion feature, the console facilitates the insertion of static and animated logos, multilingual multiple crawlers and animated adverts across the screen.

“We are proud to have been chosen by Dialog TV for deployment of our vStation-AF advert insertion platform, which will enable it to generate new revenue streams by local commercial advert insertion” said Harsha Purasinghe, CEO of Microimage.

“Dialog is a firm believer in Sri Lankan talent, which is world-class. In pursuing an ad-insertion solution, we sought a superior product with the added advantage of a strong partnership, support and flexibility. Microimage presents these every attributes, and we are pleased to partner them in our new initiative. Made in Sri Lanka, for Sri Lanka – is one of Dialog TV’s primary objectives, as amply demonstrated with this partnership. We will continue to harvest and harness Sri Lankan talent both on and off the screen,” remarked Nushad Perera, CEO of Dialog TV.

Microimage Mobile Media is the pioneer and leader in Broadcast Automation Software in Sri Lanka. The company has won local and international recognition for its media and entertainment products. Its flagship product, mStudio, which is used by Sri Lanka’s leading Radio Stations won the BCS National Best Quality Software award in 2004. Its latest addition, the vStation video broadcast suite, won the BCS National Best Quality Software Award in 2008 and was runner-up in the Media And Entertainment category at the Asia Pacific ICT Awards held in Jakarta, Indonesia the same year.

Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC, operates Dialog Satellite TV, a Direct-to-Home (DTH) Satellite TV service. Offering the best of satellite entertainment to all Sri Lankans, Dialog TV supports a broad array of international content including CNN, BBC, HBO, Cinemax, AXN, ESPN, Discovery Channel, MTV (Music Television) and Cartoon Network, in addition to a wide portfolio of local television channels. Dialog Television has a subscriber base of 150,000 Sri Lankans island-wide.


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